Apple's Growing Commitment to Artificial Intelligence
Enhanced Features and New Developments
Apple has been steadily expanding its involvement in artificial intelligence (AI), commonly known as machine learning, across its products. The company is currently developing a ChatGPT-like AI, showcasing its commitment to this transformative technology. Additionally, Apple has introduced ReALM, an AI model specializing in contextual understanding, and is working on incorporating OpenAI into iOS 18.
Generative AI Strategy and Cloud-Based Functions
Apple is planning to unveil its strategy for generative AI on its iPhone, iPad, and Mac platforms by summer. The company is also investing in cloud-based AI functions, allowing for more complex AI capabilities. Furthermore, Apple's ChromaGlow software leverages AI and the power of M-series chips to replicate the sound profiles of renowned studio hardware.
Apple's Projected AI Initiative
It is anticipated that Apple will refer to its AI initiative as "Apple Intelligence." This opt-in-only project will require devices with an M1 chip or later, such as the iPhone 15 Pro.
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